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A good web site is a great 1. ...But it has to be good! That is,
simple, clear, evocative of who you are and what you represent. Too much clutter
and too many "gizmos" can interfere with messaging on a site. 2. You don't need to tell everything you
know on your web site - select what you will say, focus, make a few things
stand out rather than losing your specific expertise in a huge list of things
that you do. 3. Even if you are not going to create
your web site for a while, it is a good investment to register the name you
want so that you are not disappointed once you are ready to go live. 4. In the early stages, use your web site
as a "brochure", providing interested clients and colleagues with a
place to learn more about you, and information about how to contact you. 5. As time goes on, find ways to use
your site as a marketing tool, providing information and procedures that will
continue to draw people back to the site. 6. Explore ways to get your site
higher up on the list of key search engines, but don't rely on search engine
placement alone to get hits on your site. Promote your site address
everywhere possible, including on your email signature, business cards,
brochures, stationary and in any advertising or media relations work that you
do. 7. Try to put something on the
front of your site that changes from time to time, like a link to what's new.
8. Avoid having pages on your site that are "under construction" - there is nothing more frustrating to site visitors. If your site is not fully developed, don't include pages that are for future development - leave them off until there is associated content. When you need to replace or change a page, do it right away, so there is not a period of time when it is not functioning. 9. Explore exchanging web links with
colleagues and other types of firms that complement your business. 10.
You do not have to spend a fortune to do a web site, but you do need some
good advice and support. Most initial web sites can be "short and
sweet"; that is, three to five pages of information and graphics can get
you started with a site that can grow as your business grows. But don't do
this work on your own. Get some
professional help to ensure that your initial site communicates well for you
and forms a basis for expansion. In the long run, it will cost you more to do
an inferior site to begin with, one that you have to totally revamp or that
actually loses work for you - than to spend a bit more to have something
professionally done, that like you, has a future... in.sight communications can help you to develop or revitalize your web site. Contact us for more information at insight@insightcomm.ca. Contact us To subscribe to this newsletter, click here. Comments? Questions? Click here. For more information on in.sight, phone us (403) 238-1397 or visit us online at http://www.insightcomm.ca
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