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Employee Communication

Internal communication strategies and messages have a strong influence on external communications. Building a consistent public image and successfully marketing your programs and services need to start inside the walls of the company. When your employees have a clear, consistent understanding of who the company is, what it is trying to achieve, and how their contributions fit in, these messages resonate externally through discussions with clients, potential clients and members of the public.

All organizations, regardless of size, should have some form of structured internal communications component in place. An internal communications program equips employees with the information they need to do their job well and to represent the company well, while also displacing the rumor mill. Furthermore, it can help to cultivate a team atmosphere and create a greater sense of pulling together towards common goals.

As businesses and organizations "grow up", communication becomes more challenging, and what once happened naturally, now has to be planned and organized. Internal communications programs need not be complicated, but they do need some structure.

Otherwise, "silos" can develop causing communication to flow vertically through each department, with very little horizontal flow. Employees therefore might know quite a bit about their own work unit, but don’t have a good sense of how the rest of the organization functions or what the overall mission and goals are for the organization. This insularity minimizes their sense of belonging and their ability to help the organization achieve its goals.

in•sight communications has had considerable success with a variety of internal communications strategies. Ask us to discuss your needs and our possible solutions.